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Author Topic: Minimum followers to qualify for programmes  (Read 1049 times)

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Offline Alex

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Minimum followers to qualify for programmes
« on: May 17, 2016, 12:47:18 PM »
I recently joined 'The Blogger Programme' where bloggers can apply to review products or connect with brands. However, the criteria to apply for some programmes are extreme; one wanted a minimum of 5K of followers before they would send you a product to review.

While I know they want maximum exposure, but even some celebrities don't have that many followers, and who is to say they are genuine and haven't been bought? Even page view statistics are misleading as even if someone is on the site for a second, it counts.

If you aren't getting paid surely it will help boost your site and that of the product, as that's the idea. If I had 5K of genuine followers, I wouldn't need to apply for products to be tested and reviewed!

Offline DianeLane

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Re: Minimum followers to qualify for programmes
« Reply #1 on: May 17, 2016, 01:01:48 PM »
I know that has to be discouraging. It's difficult to get your foot in the door and it seems that one follows the others, so the more you post, especially about popular topics/products, the more exposure your blog can get. Do you think it would work to maybe do an interview with someone selling a specific line, and as an individual, they could give you some free products, get some free advertisement, and boost both your blog traffic and their sales? Maybe that would be a way to get your blog out there and build a reputation and followers, so you could then meet the qualifications for the companies requiring higher follower numbers?

Re: Minimum followers to qualify for programmes
« Reply #1 on: May 17, 2016, 01:01:48 PM »
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Offline Alex

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Re: Minimum followers to qualify for programmes
« Reply #2 on: May 17, 2016, 02:08:19 PM »
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I know that has to be discouraging. It's difficult to get your foot in the door and it seems that one follows the others, so the more you post, especially about popular topics/products, the more exposure your blog can get. Do you think it would work to maybe do an interview with someone selling a specific line, and as an individual, they could give you some free products, get some free advertisement, and boost both your blog traffic and their sales? Maybe that would be a way to get your blog out there and build a reputation and followers, so you could then meet the qualifications for the companies requiring higher follower numbers?

The thing is the number of followers does not mean that amount of people will read your blog. I have people that have commented and liked posts, but didn't follow the blog. Perhaps companies feel that it's a good indicator of how many people read the blog, but it isn't, because we all know people can and do buy them.

I don't actually think it's worth it now, because it takes too much effort to gain that number of followers and it's just to apply. I'm better off posting good content I feel and applying for affiliate status with brands on the basis of my sites.

The way I have seen it done is a competition and to enter you must follow or like on social media the blog site and the company who offer the prize. That's how they get likes and follows. I don't want to do that, because people just unlike and unfollow after the contest.

Re: Minimum followers to qualify for programmes
« Reply #2 on: May 17, 2016, 02:08:19 PM »

Offline cocolgooh

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Re: Minimum followers to qualify for programmes
« Reply #3 on: May 17, 2016, 03:56:58 PM »
It surprises me that they're expecting people to have 5000 followers before they're even willing to consider allowing people to test their products. I would think 100 legitimate followers would be better than 4999 bad ones that have all been bought or are all dead accounts? I find it odd that they don't wish to do some sort of a test with the account to find out if you can get enough hits rather than basing it solely on follow count.


Offline cross89

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Re: Minimum followers to qualify for programmes
« Reply #4 on: May 17, 2016, 04:52:51 PM »
It may seem really extreme that they require to you have five thousand followers but they probably don't want it just for exposure.  They probably look at it as proof that you are consistent enough to get such a following.  Plus a loyal following will translate to more sales.  It's hard but maybe keep it in your back pocket until you have five thousand followers. 

Offline Alex

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Re: Minimum followers to qualify for programmes
« Reply #5 on: May 18, 2016, 03:10:18 AM »
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It surprises me that they're expecting people to have 5000 followers before they're even willing to consider allowing people to test their products. I would think 100 legitimate followers would be better than 4999 bad ones that have all been bought or are all dead accounts? I find it odd that they don't wish to do some sort of a test with the account to find out if you can get enough hits rather than basing it solely on follow count.

Looking at the brands that are advertising, it does seem they are inexperienced too because I have seen some blogs with many followers that has poor content, full of typos and grammar that is dreadful. Many blogs do offer how many views and hits they get too, but that doesn't mean those are consumers potentially either because people can get redirects or pay for hits.

I think it highly unrealistic to have that amount of combined followers and not to already have been approached for PR purposes. I have seen some beauty bloggers with less than a thousand followers get freebies, so these brands are wanting free PR on the cheap, but obviously don't know PR isn't always about numbers.

Offline IcyBC

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Re: Minimum followers to qualify for programmes
« Reply #6 on: May 18, 2016, 06:41:47 AM »
Years before when I joined the pay to post sites, they required me to have thousands of followers on my twitter account. I really detested it the entire idea, just like you. They are ignorant thinking that if we have that many followers, that means those followers will read or look at our post. I even wrote an email to that advertiser telling them their requirements are rubbish, and needless to say, I didn't get the work but I was satisfied trying to set them straight, lol. Some even required your blog to have a page rank of 3 and the traffic on Alexa to be somewhere in the 100 thousand ranking. It is ridiculous, but what can we do?

In the end, I went to Fiverr and bought followers for my account because I needed to make money. When you are in this online work force, the numbers of followers are gold to them.

Offline atlmom5

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Re: Minimum followers to qualify for programmes
« Reply #7 on: May 18, 2016, 07:48:18 AM »
Seriously, someone wants you to have 5K followers as a minimum? They have lost their minds and I don't think they'll be around for the long run.

Offline cocolgooh

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Re: Minimum followers to qualify for programmes
« Reply #8 on: July 07, 2016, 03:14:01 PM »
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It surprises me that they're expecting people to have 5000 followers before they're even willing to consider allowing people to test their products. I would think 100 legitimate followers would be better than 4999 bad ones that have all been bought or are all dead accounts? I find it odd that they don't wish to do some sort of a test with the account to find out if you can get enough hits rather than basing it solely on follow count.

Looking at the brands that are advertising, it does seem they are inexperienced too because I have seen some blogs with many followers that has poor content, full of typos and grammar that is dreadful. Many blogs do offer how many views and hits they get too, but that doesn't mean those are consumers potentially either because people can get redirects or pay for hits.

I think it highly unrealistic to have that amount of combined followers and not to already have been approached for PR purposes. I have seen some beauty bloggers with less than a thousand followers get freebies, so these brands are wanting free PR on the cheap, but obviously don't know PR isn't always about numbers.

I suppose for some people it really is all about the numbers rather than about anything else. "My product has exposure of 5000 people" I suppose sounds quite good.... But yes they fail to see the fact that those 5000 people may not be much good, and may not even be interested in the product that you're trying to flog them.

I've seen other similar programs since you mentioned this that there were asking for people with 50+ facebook friends or 200+ twitter followers but these at least seem more realistic about things than demanding 5000!

Offline Alex

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Re: Minimum followers to qualify for programmes
« Reply #9 on: July 10, 2016, 05:35:20 AM »
Those in the marketing business know those figures are generally fudged, and even with page views you can't tell. I don't have many followers (because people hate too many notifications) who prefer to bookmark, and share my pieces, but I can't prove that to a company can I?

Offline Silverfox

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Re: Minimum followers to qualify for programmes
« Reply #10 on: July 29, 2016, 05:32:25 PM »
Everything on the internet seems to require a large follower which makes it really difficult for newbies and in some cases people who have been doing this for a while. I've been quite tempted to go to somewhere like Fiverr (now more like Tenerr and up) and buy some traffic. Then the question is whether that's real traffic or not.

Re: Minimum followers to qualify for programmes
« Reply #10 on: July 29, 2016, 05:32:25 PM »

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